People are spending more time outdoors
– driving in their cars and walking around in cities creating more
opportunities to be exposed to Outdoor Advertising. These people are a
potential market with the ability to spend or make decisions on
spending. The gaps found in various other mediums like TV and radio
commercials, newspapers and direct mail - which can be easily tuned out
or discarded, can be filled by Outdoor Advertising. This is a non-
biased medium that easily connects with different people, regardless of
creed, age or education. A continuous and frequent exposure to outdoor
messages builds and reinforces brand awareness. Technological
advancements have brought about limitless creative possibilities for
this medium. Outdoor Advertising also increases campaign efficiency by
merging with other media efforts.
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